In the evolving landscape of finance, open finance is no longer just a buzzword; it’s a transformative force reshaping how banks and insurance companies operate. We recently interviewed our Commercial Manager, Linnea Viklund, about our game-changing product, the Advisor Dashboard, and how our partners are leveraging open finance to boost revenue and enhance customer satisfaction.
At first glance, open finance might seem like an abstract concept reserved for tech-savvy professionals. However, Linnea assures us that it's much more accessible than it appears. “One very concrete example of how you can acutally utilize open finance, is our Advisor Dashboard,” she explained. This tool enables financial advisors to securely access and analyze their customers' financial data in real time, making the advisory process faster and improving decision-making.
“As we speak, banks and insurance companies are already capitalizing on open finance”.
Our Advisor Dashboard serves as a bridge between advisors and their clients, providing real-time access to customer data during calls. Imagine being on a call with a customer discussing their insurance or pension situation. With this tool, advisors can collect all relevant data seamlessly, ensuring they have the necessary information at their fingertips.
When discussing insurance, advisors gain access to crucial details such as deductibles, renewal dates, limits, coverage comparisons, and even the complete policy letter. This wealth of information allows for transparent and trustworthy conversations, enhancing the overall experience for both the advisor and the customer.
Many people aren’t always sure where their insurance policies are, especially for personal coverage beyond home and car insurance. With Advisor Dashboard, customers can easily search across multiple insurers to locate all their policies in one place. This helps the customer and the advisor to easily identify potential gaps, but also cases of where they might be double insured.
Linnea also highlighted a significant pain point in the industry: the time-consuming process of gathering customer information. “Many advisors spend valuable time asking customers for details and manually entering that information,” she says. "This process is not only time consuming but can also lead to inaccuracies." Open finance tools like our Advisor Dashboard eliminate these inefficiencies.
“This is honestly a superpower for your advisors”.
“This is honestly a superpower for your advisors,” she emphasized. The best part? This isn’t a standalone tool; it integrates seamlessly into existing systems, maximizing operational efficiency.
The impact of our Advisor Dashboard extends beyond operational improvements. According to Linnea, partners using this service have seen revenue increases of up to 50%. “But it’s not just about the numbers,” she added. “Customers genuinely appreciate the service, too.”
Navigating insurance can be daunting, even for industry veterans. With the structured information provided by the Advisor Dashboard, customers can better understand their insurance situations, all while receiving guidance from their advisors. This creates a positive feedback loop of satisfaction and trust.
Open finance is transforming the financial landscape, offering practical solutions that enhance both advisor performance and customer experiences. Our Advisor Dashboard is a prime example of how leveraging data can lead to increased revenue and improved client satisfaction.
We’re always looking for new ways to help advisors thrive. Ready to take your services to the next level? Let’s chat about how open finance can make it happen!